Terms of Use

Effective Date: September 14, 2026

Welcome to the website of East Tennessee Orthodontics (“East Tennessee Orthodontics,” “we,” “us,” or “our”). These Terms of Use govern your access to and use of https://www.easttnorthodontics.com, including its pages, forms, features, content, communications, and related online services.

By accessing or using this website, you agree to these Terms of Use. If you do not agree with these terms, please do not use the website.

1. Website Purpose

The East Tennessee Orthodontics website is intended to provide general information about our practice, orthodontic services, treatment options, locations, patient resources, and ways to contact or request an appointment with our office.

Information available through this website is provided for general informational and educational purposes only.

2. No Medical Advice

The information provided on this website is not intended to replace professional medical, dental, or orthodontic advice, diagnosis, or treatment.

Every patient is different, and treatment recommendations can only be made after an appropriate evaluation by a qualified healthcare professional.

Do not disregard professional medical or dental advice or delay seeking care because of information you have read on this website.

If you believe you are experiencing a medical emergency, call 911 or seek immediate medical attention.

3. No Provider-Patient Relationship Created by Website Use

Using this website, submitting a contact form, requesting an appointment, sending an email, or communicating with us electronically does not by itself establish an orthodontist-patient or healthcare provider-patient relationship.

A professional treatment relationship is established only after appropriate intake, evaluation, and acceptance as a patient by East Tennessee Orthodontics.

4. Appointment Requests

Appointment requests submitted through this website are requests only and are not considered confirmed appointments until East Tennessee Orthodontics confirms the date and time with you.

If you need immediate assistance or need to change an existing appointment, please contact our office directly at (865) 312-6264.

5. Accuracy of Website Information

We make reasonable efforts to keep the information on this website accurate and current. However, treatment options, services, availability, office hours, pricing, insurance information, technologies, and other information may change without notice.

We do not guarantee that all website information will always be complete, current, or error-free.

If you have questions about a service, treatment, appointment, insurance coverage, or other information presented on the website, please contact our office directly.

6. Treatment Results

Any descriptions, photographs, testimonials, examples, before-and-after images, or discussions of treatment results are provided for informational purposes only.

Individual results vary. We do not guarantee that any patient will experience the same or similar results as another patient.

Treatment recommendations, duration, costs, and results depend on each patient's individual orthodontic needs and circumstances.

7. Insurance and Payment Information

Any information provided on this website regarding insurance, financing, payment plans, or treatment costs is general information only and does not constitute a guarantee of coverage or benefits.

Insurance coverage and benefits vary by plan and patient. Patients are responsible for understanding their insurance benefits and for any amounts not covered by their insurance provider.

Specific treatment costs and payment arrangements will be discussed directly with the patient or responsible party.

8. Website Forms and Electronic Communications

The website may allow you to submit information through contact forms, appointment request forms, patient forms, or other electronic features.

You agree to provide accurate and complete information when using these features.

Although we take reasonable steps to protect information submitted through our website, standard internet communications may not always be completely secure. Please avoid submitting unnecessary sensitive medical, financial, or personal information through general website contact forms.

Patient health information may also be subject to our applicable healthcare privacy practices and Notice of Privacy Practices.

9. Text Messaging Program

By providing your mobile phone number and consenting to receive text messages from East Tennessee Orthodontics, you agree to receive communications from our practice as described below.

Practice Name

East Tennessee Orthodontics

Types of Messages

Depending on your relationship with our practice and your communication preferences, text messages may include:

• Appointment reminders and confirmations
• Appointment scheduling information
• Treatment-related information
• Patient care communications
• Billing and account notifications
• Office or practice updates
• Follow-up communications
• Limited marketing or promotional communications

Message Frequency

Message frequency varies depending on your appointments, treatment, account activity, communication preferences, and interactions with our office.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier and wireless plan.

East Tennessee Orthodontics is not responsible for charges imposed by your mobile carrier.

Consent to Receive Messages

Consent to receive marketing text messages is not a condition of purchasing goods or receiving treatment or services from East Tennessee Orthodontics.

By providing a mobile phone number, you represent that you are the owner or authorized user of that number and are authorized to receive messages at that number.

If your mobile phone number changes or is reassigned, please notify us so we can update our records.

Opting Out

You may opt out of receiving text messages at any time by replying:

STOP

After submitting a STOP request, you may receive a final confirmation message indicating that you have been unsubscribed.

Opting out of text messaging does not prevent you from contacting our office or receiving communications through other appropriate methods.

Help and Customer Care

For assistance with our messaging program, reply:

HELP

You may also contact East Tennessee Orthodontics at:

Email: smile@easttnorthodontics.com
Phone: (865) 312-6264

Oak Ridge Office
1143 Oak Ridge Turnpike, Suite 206
Oak Ridge, TN

Powell Office
2317 W. Emory Rd.
Powell, TN 37849

Karns Office
7652 Oak Ridge Hwy.
Karns, TN

Wireless Carrier Responsibility

Wireless carriers are not responsible for delayed or undelivered messages.

Message delivery may depend on your mobile device, wireless carrier, network availability, and other factors outside the control of East Tennessee Orthodontics.

Privacy of Mobile Information

Information collected through our messaging program will be handled in accordance with our Privacy Policy and applicable law.

Mobile information, including phone numbers and SMS consent information, will not be sold or shared with third parties for their own marketing or promotional purposes.

We may share information with service providers that assist us in operating our communications and messaging services when necessary to provide those services.

10. Email Communications

If you contact us by email or provide your email address through the website, we may use your email address to respond to your inquiry or provide communications related to your appointments, treatment, account, practice updates, or other services.

Where required by law, marketing emails will provide an appropriate way to unsubscribe from future promotional communications.

11. Intellectual Property

Unless otherwise stated, the website and its contents, including text, graphics, photographs, videos, logos, icons, designs, page layouts, and other materials, are owned by or licensed to East Tennessee Orthodontics and are protected by applicable intellectual property laws.

You may view and use the website for your personal, noncommercial use.

You may not copy, reproduce, modify, distribute, republish, display, sell, license, or commercially exploit website content without prior written permission from East Tennessee Orthodontics or the applicable rights holder.

12. Trademarks

The East Tennessee Orthodontics name, logo, branding, and related names or designs may be trademarks or service marks of East Tennessee Orthodontics.

Third-party company names, trademarks, product names, and logos appearing on the website remain the property of their respective owners.

Nothing on this website grants you permission to use any trademark without the prior written authorization of its owner.

13. Acceptable Use

You agree not to use this website in any manner that could damage, disable, interfere with, or impair the website or its operation.

You may not:

• Attempt to gain unauthorized access to the website, servers, databases, accounts, or systems.
• Introduce viruses, malicious software, harmful code, or other disruptive technology.
• Use automated tools to improperly access, scrape, copy, or interfere with the website.
• Attempt to circumvent website security measures.
• Submit false, misleading, fraudulent, abusive, or unlawful information.
• Use the website for unlawful, harmful, fraudulent, or unauthorized purposes.
• Impersonate another person or misrepresent your identity or authority.

We reserve the right to restrict or terminate access to the website when we reasonably believe these Terms have been violated.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, maps, social networks, payment services, scheduling systems, or other external services.

These third-party services are operated independently of East Tennessee Orthodontics. We do not control and are not responsible for their content, availability, privacy practices, security, or terms.

A link to a third-party website does not necessarily mean that East Tennessee Orthodontics endorses that website, company, product, or service.

Your use of third-party websites is subject to the terms and policies of those third parties.

15. Privacy

Your use of this website is also subject to our Privacy Policy.

Patient health information may also be governed by additional healthcare privacy requirements and our applicable Notice of Privacy Practices.

Please review the applicable privacy notices to understand how information may be collected, used, stored, and disclosed.

16. Website Availability

We do not guarantee that this website will always be available, uninterrupted, secure, or free from errors.

We may modify, suspend, restrict, or discontinue any portion of the website at any time without prior notice.

We are not responsible for disruptions caused by internet providers, hosting providers, software systems, wireless carriers, third-party platforms, maintenance, technical problems, cybersecurity incidents, events outside our reasonable control, or similar circumstances.

17. Disclaimer of Warranties

To the fullest extent permitted by applicable law, this website and its content are provided on an “as is” and “as available” basis.

East Tennessee Orthodontics makes no warranties, express or implied, regarding the website, including warranties concerning accuracy, availability, reliability, merchantability, fitness for a particular purpose, or non-infringement.

Nothing in this section limits any rights that cannot legally be waived or excluded.

18. Limitation of Liability

To the fullest extent permitted by applicable law, East Tennessee Orthodontics and its owners, employees, providers, agents, representatives, and service providers will not be liable for indirect, incidental, special, consequential, or punitive damages arising from or related to your access to, inability to access, or use of this website.

This limitation does not apply where liability cannot legally be limited or excluded.

19. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless East Tennessee Orthodontics and its owners, employees, providers, agents, and representatives from claims, damages, liabilities, losses, and expenses arising from your unlawful or unauthorized use of the website or your violation of these Terms of Use.

20. Use by Minors

Our orthodontic services may be provided to children and teenagers. However, minors should use this website and submit personal information only with the involvement and permission of a parent or legal guardian when required by applicable law.

Parents and legal guardians are responsible for supervising a minor's use of this website.

21. Accessibility

East Tennessee Orthodontics strives to make its website and services accessible to users.

If you experience difficulty accessing information or using a feature of this website, please contact us at (865) 312-6264 or smile@easttnorthodontics.com so we can assist you.

22. Changes to These Terms

We may update these Terms of Use from time to time to reflect changes to our website, services, technology, business practices, messaging programs, or legal requirements.

When changes are made, we may update the Effective Date at the top of this page.

Your continued use of the website after updated Terms are posted constitutes acceptance of the revised Terms to the extent permitted by applicable law.

23. Governing Law

These Terms of Use are governed by the laws of the State of Tennessee, without regard to conflict-of-law principles.

Any legal rights or remedies that cannot be limited under applicable federal or state law remain unaffected.

24. Severability

If any provision of these Terms of Use is found to be invalid, unlawful, or unenforceable, the remaining provisions will remain in full force and effect to the extent permitted by law.

25. Entire Agreement

These Terms of Use, together with our Privacy Policy and any other policies or notices referenced on this website, constitute the agreement governing your use of this website.

These website terms do not replace any separate treatment agreements, financial agreements, consent forms, HIPAA notices, or other agreements entered into between a patient and East Tennessee Orthodontics.

26. Contact Us

If you have questions about these Terms of Use or the East Tennessee Orthodontics messaging program, please contact us:

East Tennessee Orthodontics

Email: smile@easttnorthodontics.com
Phone: (865) 312-6264

Oak Ridge Office
1143 Oak Ridge Turnpike, Suite 206
Oak Ridge, TN

Powell Office
2317 W. Emory Rd.
Powell, TN 37849

Karns Office
7652 Oak Ridge Hwy.
Karns, TN

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